Very Lazy: Maximum Flavour. Minimum Fuss. Concept by Finn Comms. Brought to life by Film Punks with directors Nott Brothers for Very Lazy.
The Brief
How do you embody, own, and empower lazy? Finn Comms and The English Provender Company asked us to take a proudly fuss free, humorous, flavour first mindset and bring it to screen with a bold new platform for Very Lazy. Enter Vera Lazenby, minimal effort, maximum impact.
The Idea
Vera lives by the spoon, embraces the busy, and stirs the shame out of shortcuts. The platform celebrates her lazy brilliance, proving that when you stop overcomplicating things, you unlock Maximum Flavour, Minimum Fuss. Working alongside Finn, we built Vera’s world, kitchen chic, warm humour, and character driven storytelling across TV, VoD, and digital.
The Campaign
From concept to Clearcast in just four weeks, twenty working days. Film Punks handled full production, with the Nott Brothers directing, delivering a broadcast spot and a toolkit ready for traditional and digital channels.
- 1 × 30 second TVC
- 1 × 10 second cutdown for social and digital
- Photography toolkit for retail and digital touchpoints
- Broadcast across Sky AdSmart, Channel 4 VoD, and targeted digital
The Work
Main TVC (30s)
Social Cutdown (10s)
Behind The Scenes
Shot across a curated lazy luxe kitchen and lounge set, the production leaned into warmth, colour, and humour, proving that great food does not require hard work. From wardrobe and lighting to food styling, every detail celebrated the joy of effortless cooking.
Acknowledgments
CLIENT FIRST
Client : English Provender Company, Very Lazy
- Innovation and Marketing Director Kate Sayers
- Marketing Manager Julie Jackson
- Brand Manager Maariyah Raja
- Chef Simon Whitby
AGENCY
Agency : Finn
- Concept Finn Comms
- Creative Director Chris Weston
- Senior Creatives Will Heldt, Tom McConnell
- Client Services Director Kerrie Conway
- Account Director Lynsey Rose Kay
PRODUCTION
Production : Film Punks
- Directors Nott Brothers (Mark Danciger, Nathan Miller)
- Producers Ed Balcombe, Jack Ashley, Madalena Prata
- DOP Charles Mori
- 1st AC Arthur Attenborough
- Sound Christian Curtis
- Photographer Paul Collins
- Gaffer Matthew Bohan
- Lighting James Brooker, Paolo Dalla Costa
- Art Director Nat Cook
- Wardrobe Yohanna Yohnnes
- Costume Stylist Amy Thompson
- Makeup Artist Niki Henry
- Food Stylists Isobel Macmillan Scott, Juliet Baptiste
- Catering The Honest Company
- Colour Grade Dominic Phipps, Company 3
- VFX Alexander Bishop Frey
- Voiceover Elaine Andrews
- VO Studio Simon Wilkinson
- Casting Sandra Reynolds, Acclaim Artists
- Talent Nicci Brighten
- Clearcast Consultant Paul Friend
- Kit Hire Emmyland Ltd
- Sky AdSmart Genevieve Touzin