Naturally, an activation that celebrates rose and French cinema must put actual film at its heart. Our brief was animate a series of illustrations and product photos that would sit behind the bar within an activation based on a cinema in London’s renowned Selfridges.

Through this continual motion of text, colour, and iconic bottle photography, we created something that is playful but at the same time is also incredibly educational.


January 2022


Perfect Storm | Moët Hennessy