Hero Content
Website, Youtube
BRIEF
We partnered with Pangolin to create the British Sign Language (BSL) version of Press Play – a five-song digital concert by Rockstar Energy featuring Stormzy. Streaming globally on Spotify from July 31st to August 4th, the campaign made a bold statement about inclusivity. The BSL adaptation stood at the core of this message — a powerful commitment to making music more accessible for the d/Deaf and hard-of-hearing community.
The project involved an outstanding team of Hearing Interpreters and the exceptional Deaf Interpreter and Choreographer, Chris Fonseca, resulting in an electrifying BSL edition which was released on YouTube ⚡️🎵.
Five songs. Two days. One studio in West London.
This extraordinary project not only champions inclusive content for the hearing loss community, but also showcases the powerhouse performance of Stormzy, an artist of rare calibre.
We were incredibly proud to play a role in bringing it to life.
TIMELINE
1 Week
CLIENT
Pangolin | Rockstar Energy
Behind The Scenes
West London Studio