Film Punks is a full stack film production company that works with brands and agencies across the UK and Europe

Basingstoke
Bournemouth
London
hello@filmpunks.tv +44 (0) 1256 898671

CASE STUDY

BRIEF
Virgin Media O2 and Internet Matters came to us with an idea to create a campaign to help parents discuss online safety with their children. This multi-channel initiative, shared via Virgin TV and customer marketing, needed a memorable film that highlighted the challenges parents face in explaining online dangers to kids.
Supported by charities like Action for Children and Good Things Foundation, the campaign would provide guides to boost parents’ confidence in discussing internet safety.

Coinciding with the summer holidays, the campaign aims to educate parents on navigating difficult conversations about online threats.

The film, directed by Nott Brothers, portrays a strained mother-daughter relationship due to disturbing online content, emphasising the importance of early discussions on online safety.

Available on-demand on Virgin TV and shared through various channels, the campaign includes resources from Action for Children and Good Things Foundation to ensure broad, nationwide reach.

This initiative aligns with Virgin Media O2’s Better Connections Plan, aiming to enhance digital skills for six million people by 2025.

SERVICES

Full End-to-End Production

AGENCY | BRANDS

Missive Agency | Virgin O2 | Internet Matters

Whitney Simon, Senior Account Director & Head of DEI Consulting, Missive said:

“To support Virgin Media O2’s online safety campaign, we wanted to feature a powerful video highlighting the struggles that parents face when it comes to discussing online safety. Film Punks took our initial brief and delivered something that far surpassed our expectations!

It was a pleasure working with Jack, Ed, The Nott Brothers and the wider team on this project. They were creative, collaborative and flexible – making the process a breeze. I wouldn’t hesitate to recommend them to other clients who are looking to incorporate impactful videos into their creative campaigns.”

Nicola Green, Chief Communications and Corporate Affairs Officer at Virgin Media O2, said:

“As we head into the summer holidays – a period when we know children and young people are more likely to be online – we want to support parents and carers to have conversations about online safety.

“With Virgin Media O2’s multi-channel, Find the Right Words campaign, we’re providing parents and guardians with the guidance, resources and support they need to take positive actions, like having open discussions about online safety with their children, and how to implement online safety controls.

“Our powerful campaign film brings to life the issues children and teens can experience online, and that it’s never too early to talk to kids about how to stay safe online.

“We’re proudly partnering with online safety experts, Internet Matters, and leading charities, Action for Children, and Good Things Foundation, to create a campaign that resonates with and reaches parents and carers across the UK.”

Mark and Nathan (Nott Brothers) said: “Bringing this story to life has been an emotional journey, and we’re very grateful to all the team who have helped to create it. We hope it will kickstart vital conversations between parents and children about online safety.”

Ed Balcombe, Head of Production at Film Punks, added: “We were delighted to deliver this project for Virgin Media O2 and Internet Matters, bringing awareness to a topic that affects children and young people everywhere. When we were approached for the project, we knew instantly that we wanted to bring Mark and Nathan (Nott Brothers) on board to help us bring this sensitive topic to life, with both the creativity and care that it needed.

“We are so proud of what we have achieved as a team, from concept to production, and are hopeful that this campaign will encourage parents to start the conversation about online safety with their children and teenagers.”

DIRECTORS: Mark Danciger & Nathan Miller – Nott Brothers
DIRECTOR OF PHOTOGRAPHY: Charles Mori
PRODUCTION PRODUCERS: Ed Balcombe, Jack Ashley – Film Punks

TALENT:Maya Torres, Alina Kothari , Sheenal Kothari

1st AD: Scheindlin Bellino
1st AC: Fraser Harrison
ART DIRECTOR: Millie & Liberty – Set Sisters
MAKEUP ARTIST: Jolanda Coetzer
WARDROBE STYLIST: Aartthie Mahakuperan
GAFFER: Matthew Bohun
SPARK: Timothy Boomer
LIGHTING ASSISTANT: Jaspar Clarkson

OFFLINE HOUSE: Nomad
EDITOR: Serena Rossi
EDIT ASSIST: Indy Howland
OFFLINE PRODUCER: Renata Fabri

GRADE HOUSE: Company3
COLOURIST: Dominic Phipps
COLOUR ASSIST: Jack Kennedy
GRADE PRODUCER: Edwin Elkington
VFX ARTIST: Doug Brown
STORYBOARD ARTIST: Joe Leach

SOUND ENGINEER: Guy Dowsett
MUSIC COMPANY: audionetwork.com
MUSIC COMPOSER: Will Cookson

Behind The Scenes

South East London