Summer, On Demand.

Working with The Pull Agency, we brought photography, live-action production and 3D animation together to create an extensive content library for Hawaiian Tropic: a vibrant collection of beauty, lifestyle and product assets designed to support the brand's content calendar across social, digital and retail.

Three days. A thousand details.

At Tannery Studios, we brought together a brilliant team of directors, photographers, stylists and artists for an ambitious three-day production.

Directed by Cansen Yilmaz, with photography by James Bridle and art direction from Melina Veropoulou, the shoot brought Hawaiian Tropic's distinctive world of colour, warmth and natural beauty to life.

Every setup was carefully considered. From lighting and casting to wardrobe, textures and the smallest product detail.

Beyond the lens.

Alongside the live-action shoot, our creative team developed a series of detailed 3D product animations, combining realistic textures, beautiful lighting and carefully choreographed movement.

From individual product features to educational content, 3D gave us the freedom to bring products to life in ways that wouldn't be possible through conventional filming alone.

Made to go further.

The result was a cohesive visual toolkit of photography, live-action footage, product animations and editable assets, giving Hawaiian Tropic a wealth of material to draw from throughout its content calendar.