Film Punks
All work

Virgin Media O2

Find The Right Words

Services
Full End-to-End Production
Agency | Brands
Missive Agency | Virgin O2 | Internet Matters
Behind the scenes
South East London
Virgin Media O2 - Find The Right Words still

Brief

This multi-channel initiative, shared via Virgin TV and customer marketing, needed a memorable film that highlighted the challenges parents face in explaining online dangers to kids.

Supported by charities like Action for Children and Good Things Foundation, the campaign would provide guides to boost parents’ confidence in discussing internet safety.

Coinciding with the summer holidays, the campaign aims to educate parents on navigating difficult conversations about online threats.

The film, directed by Nott Brothers, portrays a strained mother-daughter relationship due to disturbing online content, emphasising the importance of early discussions on online safety.

Available on-demand on Virgin TV and shared through various channels, the campaign includes resources from Action for Children and Good Things Foundation to ensure broad, nationwide reach.

This initiative aligns with Virgin Media O2’s Better Connections Plan, aiming to enhance digital skills for six million people by 2025.

What they said

Whitney Simon, Senior Account Director & Head of DEI Consulting, Missive said:

“To support Virgin Media O2’s online safety campaign, we wanted to feature a powerful video highlighting the struggles that parents face when it comes to discussing online safety. Film Punks took our initial brief and delivered something that far surpassed our expectations!
It was a pleasure working with Jack, Ed, The Nott Brothers and the wider team on this project. They were creative, collaborative and flexible - making the process a breeze. I wouldn’t hesitate to recommend them to other clients who are looking to incorporate impactful videos into their creative campaigns.”

Nicola Green, Chief Communications and Corporate Affairs Officer at Virgin Media O2, said:

“As we head into the summer holidays - a period when we know children and young people are more likely to be online - we want to support parents and carers to have conversations about online safety.
“With Virgin Media O2’s multi-channel, Find the Right Words campaign, we’re providing parents and guardians with the guidance, resources and support they need to take positive actions, like having open discussions about online safety with their children, and how to implement online safety controls.
“Our powerful campaign film brings to life the issues children and teens can experience online, and that it’s never too early to talk to kids about how to stay safe online.
“We’re proudly partnering with online safety experts, Internet Matters, and leading charities, Action for Children, and Good Things Foundation, to create a campaign that resonates with and reaches parents and carers across the UK.”

Mark and Nathan (Nott Brothers) said:

“Bringing this story to life has been an emotional journey, and we’re very grateful to all the team who have helped to create it. We hope it will kickstart vital conversations between parents and children about online safety.”

Ed Balcombe, Head of Production at Film Punks, added:

“We were delighted to deliver this project for Virgin Media O2 and Internet Matters, bringing awareness to a topic that affects children and young people everywhere. When we were approached for the project, we knew instantly that we wanted to bring Mark and Nathan (Nott Brothers) on board to help us bring this sensitive topic to life, with both the creativity and care that it needed.
“We are so proud of what we have achieved as a team, from concept to production, and are hopeful that this campaign will encourage parents to start the conversation about online safety with their children and teenagers.”

The films

Stills

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Credits

Directors
Mark Danciger & Nathan Miller - Nott Brothers
Director of Photography
Charles Mori
Production Producers
Ed Balcombe, Jack Ashley (Film Punks)
Talent
Maya Torres, Alina Kothari, Sheenal Kothari
1st AD
Scheindlin Bellino
1st AC
Fraser Harrison
Art Director
Millie & Liberty - Set Sisters
Makeup Artist
Jolanda Coetzer
Wardrobe Stylist
Aartthie Mahakuperan
Gaffer
Matthew Bohun
Spark
Timothy Boomer
Lighting Assistant
Jaspar Clarkson
Offline House
Nomad
Editor
Serena Rossi
Edit Assist
Indy Howland
Offline Producer
Renata Fabri
Grade House
Company3
Colourist
Dominic Phipps
Colour Assist
Jack Kennedy
Grade Producer
Edwin Elkington
VFX Artist
Doug Brown
Storyboard Artist
Joe Leach
Sound Engineer
Guy Dowsett
Music Company
audionetwork.com
Music Composer
Will Cookson