The Blade Masters Since 1772

Brief

Wilkinson Sword has undergone a brand repositioning under the banner “The Blade Masters since 1772”, signaling a heritage of expertise and craftsmanship. This repositioning was supported by a full packaging redesign and new brand communications aimed at strengthening credibility within the shaving category and appealing more strongly to younger male consumers.

Our job was to create a Lifestyle Creative Toolkit comprising both video and stills content, as well as 3D-rendered assets, to be deployed across Wilkinson Sword’s website, Amazon storefront, and social media platforms.