Very Lazy Maximum Flavour. Minimum Fuss. Concept by Finn Comms, brought to life by Film Punks with Nott Brothers for Very Lazy.
The Brief
How do you embody, own, and empower lazy? Finn Comms and The English Provender Company asked us to turn a proudly fuss free, humorous, flavour first mindset into a platform for Very Lazy. Enter Vera Lazenby, minimal effort, maximum impact.
The Idea
Vera lives by the spoon, embraces the busy, and stirs the shame out of shortcuts. The platform celebrates her lazy brilliance, proving that when you stop overcomplicating things, you unlock Maximum Flavour, Minimum Fuss. Working alongside Finn, we built Vera’s world across TV, VoD, and digital.
The Campaign
From concept to Clearcast in four weeks, twenty working days. Film Punks handled full production with the Nott Brothers directing, delivering a broadcast spot and a toolkit ready for traditional and digital channels.
- 1 × 30 second TVC
- 1 × 10 second cutdown for social and digital
- Photography toolkit for retail and digital touchpoints
- Broadcast across Sky AdSmart, Channel 4 VoD, and targeted digital
“We’re incredibly proud to be reclaiming laziness as the ultimate act of efficiency with this campaign. Our new icon, Vera Lazenby, takes the shame out of shortcut – because why spend 10 minutes peeling ginger with a teaspoon when it’s already peeled, chopped and waiting in a jar?”
The Work
Main TVC (30s)
Social Cutdown (10s)
Photography Toolkit For Social
Behind The Scenes
Shot across a curated lazy luxe kitchen and lounge set, the production leaned into warmth, colour, and humour. From wardrobe and lighting to food styling, every detail celebrated the joy of effortless cooking.
BTS Stills
Results
- Broadcast nationwide across Sky AdSmart, Channel 4 VoD, and digital
- Delivered from concept to broadcast in six weeks
- Strong engagement and completion rates across TV and social
- Vera Lazenby established as the face of the Very Lazy platform