Very Lazy TVC goes Live.

Very Lazy TVC goes Live.

Find out more about our TVC with English Provender and Finn Comms with insight on the project and the behind the scenes.

Very Lazy : Maximum Flavour. Minimum Fuss.
Concept by Finn Comms. Brought to life by Film Punks with directors Nott Brothers for Very Lazy.

The Brief

How do you embody, own, and empower lazy? Finn Comms and The English Provender Company asked us to take a proudly fuss free, humorous, flavour first mindset and bring it to screen with a bold new platform for Very Lazy. Enter Vera Lazenby, minimal effort, maximum impact.

The Idea

Vera lives by the spoon, embraces the busy, and stirs the shame out of shortcuts. The platform celebrates her lazy brilliance, proving that when you stop overcomplicating things, you unlock Maximum Flavour, Minimum Fuss. Working alongside Finn, we built Vera’s world, kitchen chic, warm humour, and character driven storytelling across TV, VoD, and digital.

The Campaign

From concept to Clearcast in just four weeks, twenty working days. Film Punks handled full production, with the Nott Brothers directing, delivering a broadcast spot and a toolkit ready for traditional and digital channels.

  • 1 × 30 second TVC
  • 1 × 10 second cutdown for social and digital
  • Photography toolkit for retail and digital touchpoints
  • Broadcast across Sky AdSmart, Channel 4 VoD, and targeted digital

The Work

Main TVC (30s)

Social Cutdown (10s)

Behind The Scenes

Shot across a curated lazy luxe kitchen and lounge set, the production leaned into warmth, colour, and humour, proving that great food does not require hard work. From wardrobe and lighting to food styling, every detail celebrated the joy of effortless cooking.

Acknowledgments

Client : English Provender Company, Very Lazy

  • Innovation and Marketing DirectorKate Sayers
  • Marketing ManagerJulie Jackson
  • Brand ManagerMaariyah Raja
  • ChefSimon Whitby

Agency : Finn

  • ConceptFinn Comms
  • Creative DirectorChris Weston
  • Senior CreativesWill Heldt, Tom McConnell
  • Client Services DirectorKerrie Conway
  • Account DirectorLynsey Rose Kay

Production : Film Punks

  • DirectorsNott Brothers (Mark Danciger, Nathan Miller)
  • ProducersEd Balcombe, Jack Ashley, Madalena Prata
  • DOPCharles Mori
  • 1st ACArthur Attenborough
  • SoundChristian Curtis
  • PhotographerPaul Collins
  • GafferMatthew Bohan
  • LightingJames Brooker, Paolo Dalla Costa
  • Art DirectorNat Cook
  • WardrobeYohanna Yohnnes
  • Costume StylistAmy Thompson
  • Makeup ArtistNiki Henry
  • Food StylistsIsobel Macmillan Scott, Juliet Baptiste
  • CateringThe Honest Company
  • Colour GradeDominic Phipps, Company 3
  • VFXAlexander Bishop Frey
  • VoiceoverElaine Andrews
  • VO StudioSimon Wilkinson
  • CastingSandra Reynolds, Acclaim Artists
  • TalentNicci Brighten
  • Clearcast ConsultantPaul Friend
  • Kit HireEmmyland Ltd
  • Sky AdSmartGenevieve Touzin