by filmpunksVery Lazy TVC goes Live.
Find out more about our TVC with English Provender and Finn Comms with insight on the project and the behind the scenes.
Very Lazy : Maximum Flavour. Minimum Fuss.
Concept by Finn Comms. Brought to life by Film Punks with directors
Nott Brothers for Very Lazy.
The Brief
How do you embody, own, and empower lazy? Finn Comms and The English Provender Company asked us to take a proudly fuss free, humorous, flavour first mindset and bring it to screen with a bold new platform for Very Lazy. Enter Vera Lazenby, minimal effort, maximum impact.
The Idea
Vera lives by the spoon, embraces the busy, and stirs the shame out of shortcuts. The platform celebrates her lazy brilliance, proving that when you stop overcomplicating things, you unlock Maximum Flavour, Minimum Fuss. Working alongside Finn, we built Vera’s world, kitchen chic, warm humour, and character driven storytelling across TV, VoD, and digital.
The Campaign
From concept to Clearcast in just four weeks, twenty working days. Film Punks handled full production, with the Nott Brothers directing, delivering a broadcast spot and a toolkit ready for traditional and digital channels.
- 1 × 30 second TVC
- 1 × 10 second cutdown for social and digital
- Photography toolkit for retail and digital touchpoints
- Broadcast across Sky AdSmart, Channel 4 VoD, and targeted digital
The Work
Main TVC (30s)
Social Cutdown (10s)
Behind The Scenes
Shot across a curated lazy luxe kitchen and lounge set, the production leaned into warmth, colour, and humour, proving that great food does not require hard work. From wardrobe and lighting to food styling, every detail celebrated the joy of effortless cooking.